Your audience, in the data.
A few cross-sections from the report, chosen for the questions fundraisers and speakers ask most. Pick a lens; the full breakdowns are in the report.
How people give, and who they trust with a gift — broken down by age. Among this engaged audience the surprise is where the age gaps are not.
| onder 35n = 191 | 35-54n = 881 | 55+n = 1.247 | |
|---|---|---|---|
| Collecte of kerk | 69% | 63% | 58% |
| Automatische incasso | 48% | 52% | 50% |
| Eenmalige online gift | 40% | 43% | 45% |
| App, QR of Tikkie | 21% | 27% | 21% |
| Periodieke schenking | 22% | 29% | 26% |
| Kindsponsoring | 27% | 22% | 15% |
Source: ECMS 2026
Giving method by age. The assumption that under-35s have left traditional giving behind is not in this data: they use the collection (69% vs 58%) and child sponsorship (27% vs 15%) more than the over-55s, while app and QR giving is flat across ages.
| onder 35n = 256 | 35-54n = 1.069 | 55+n = 1.609 | |
|---|---|---|---|
| De Bijbel | 96% | 96% | 89% |
| Christelijke boeken | 55% | 50% | 44% |
| Familie en vrienden | 60% | 45% | 36% |
| Christelijke organisaties | 52% | 40% | 34% |
| YouTube | 48% | 30% | 21% |
| Podcasts | 47% | 31% | 19% |
| Sociale media | 40% | 23% | 14% |
Source: ECMS 2026
Who each age group trusts as a source. Under-35s trust Christian organisations more than the over-55s do (52% vs 34%) — and digital and peer sources far more still. Younger engaged Christians extend trust more widely, not less.
Where the appetite for teaching sits, and which audiences want a speaker at all. The demand for depth is younger than most programming assumes.
| onder 35n = 219 | 35-54n = 973 | 55+n = 1.458 | |
|---|---|---|---|
| Films | 58% | 66% | 69% |
| Series | 65% | 57% | 59% |
| Documentaires | 42% | 38% | 38% |
| Bijbelstudies | 43% | 38% | 31% |
| Muziek en worship | 19% | 26% | 24% |
| Teaching of prediking | 26% | 25% | 18% |
| Cursussen | 25% | 22% | 16% |
| Kindercontent | 34% | 27% | 10% |
| Jongerencontent | 19% | 30% | 9% |
| Livestreams | 6% | 11% | 9% |
| Korte video's (1-5 min) | 9% | 7% | 6% |
| Lokale producties | 4% | 3% | 2% |
Source: ECMS 2026
Content demand by age. Under-35s ask for Bible study and teaching more than the over-55s do — the appetite for depth is young, not old.
| Evangelischn = 769 | Protestantsn = 661 | Gereformeerdn = 239 | Pinkstern = 208 | Katholiekn = 202 | Baptistn = 174 | Geen specifieken = 321 | |
|---|---|---|---|---|---|---|---|
| Zegt ja | 77% | 56% | 56% | 77% | 53% | 70% | 58% |
Source: ECMS 2026
Interest in hearing from speakers, by denomination. Evangelical and Pentecostal audiences say yes most often — but the spread tells you where a tour travels.
This is 2 of 12 cross-sections, from 2 of 22 questions. The report breaks every question down by age, denomination, market and relationship to the platform.
Download the full report