Audience & engagement
Insights
What the data shows.
Analysis of Europe's Christian media and audiences, drawn from the European Christian Media Survey. Each finding is sourced; the full breakdowns are in the report.
Audience & engagement
Christian media ranks level with the church as a place people look for answers
Strategy & leadership
Church tradition divides content demand more sharply than age does
Giving & generosity
Digital giving shows no generation gap
Audience & engagement
Interest in hearing about speakers does not decline with age
Platforms & distribution
Livestreams are a tradition-specific format, not a general one
Platforms & distribution
Most of this audience watches on the television, not on a phone
Strategy & leadership
Only one respondent in nine asks for a wider selection
Giving & generosity
Proportional giving varies more by tradition than by anything else
Strategy & leadership
The demand is for translation, not for locally made content
Audience & engagement
The findability gap sits outside the existing audience
Generations & youth
Discovery has moved, and younger audiences moved first
Prefer the numbers yourself? Explore the survey by age and denomination.
Explore the cross-sections