67 per cent say content in their own language matters, but only 4 per cent prefer productions from their own country. The appetite is for international content made accessible.
Two questions in this survey are easily confused and point in different directions.
Asked how important it is that Christian content is available in their own language, dubbed or subtitled, 67 per cent of respondents say important or very important. Asked what they most like to watch, only 4 per cent choose productions from their own country or language area. Forty per cent want a mix, 31 per cent say it does not matter and 25 per cent prefer international productions outright.
The demand, in other words, is not for locally made content. It is for content from elsewhere made accessible here.
Age changes the weight of that demand considerably. Own-language availability is named as important by 52 per cent of under-35s, 63 per cent of 35 to 54s and 71 per cent of those aged 55 and over. The preference for international productions runs the other way, at 39 per cent, 29 per cent and 21 per cent.
For anyone planning investment, that split matters. Localisation is what opens the largest and oldest part of this audience, and younger viewers are more willing to take international material as it comes. Those are different cost structures serving different parts of the same audience.
The report sets out both questions in full, together with the findability figures that sit alongside them.
Source: European Christian Media Survey 2026