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Church tradition divides content demand more sharply than age does

Teaching is named by 32 per cent of Pentecostal respondents and 11 per cent of Catholic respondents. The gap holds within age bands, so it is not an age effect in disguise.

The widest differences in this survey do not run along age. They run along church tradition.

Asked what they would like to see more of, 32 per cent of Pentecostal respondents and 28 per cent of Evangelical respondents name teaching or preaching, against 14 per cent of Protestant, 12 per cent of Reformed and 11 per cent of Catholic respondents. Bible study shows the same shape, from 43 per cent among Pentecostal respondents to 22 per cent among Catholic respondents.

Channel preference divides too, and in the opposite direction. YouTube is used by 61 per cent of Evangelical and Pentecostal respondents against 40 per cent of Reformed and 32 per cent of Catholic respondents, while podcasts are named more often by Protestant and Reformed respondents, at 34 per cent each, than by Pentecostal respondents at 27 per cent.

These differences are not age in disguise. They hold within the 55 and over band and within the 35 to 54 band separately. Protestant respondents are among the youngest group in this survey and report the lowest demand for teaching, which is the reverse of what an age effect would produce.

For anyone matching a speaker, a format or a message to an audience, tradition is the more useful variable of the two. The report sets out the full comparison across seven traditions, including where they converge.

Source: European Christian Media Survey 2026

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