Audience & engagement
Topic
Audience & engagement
Who consumes Christian media, how often, on which devices, and what holds their attention once they arrive.
Audience & engagement
Christian media ranks level with the church as a place people look for answers
Strategy & leadership
Church tradition divides content demand more sharply than age does
Giving & generosity
Digital giving shows no generation gap
Audience & engagement
Interest in hearing about speakers does not decline with age
Platforms & distribution
Livestreams are a tradition-specific format, not a general one
Platforms & distribution
Most of this audience watches on the television, not on a phone
Strategy & leadership
Only one respondent in nine asks for a wider selection
Giving & generosity
Proportional giving varies more by tradition than by anything else
Audience & engagement
The findability gap sits outside the existing audience
Generations & youth
Discovery has moved, and younger audiences moved first
Strategy & leadership