11 per cent want more choice above all, while 41 per cent choose quality over volume outright. At the same time 34 per cent say good content in their own language is hard to find.
Asked what weighs more heavily for them in Christian content, 41 per cent of respondents choose high quality even if the selection is smaller. Another 48 per cent say both matter equally. Only 11 per cent say they primarily want a wide choice.
That is a striking distribution for a market often described in terms of catalogue size. Roughly one respondent in nine is asking for more.
The second figure complicates any simple reading. Alongside this, 34 per cent say they find it difficult or very difficult to find good Christian films and series in their own language. So the problem people describe is not scarcity in the abstract. It is that what exists is hard to reach and, in their judgement, uneven.
For a team deciding where to spend, these two findings point in the same direction. Adding titles addresses a demand that eleven per cent express. Curation, language availability and discoverability address the one that a third of respondents describe. Those are different budgets with different consequences.
Stated preference is not behaviour, and people are inclined to say they value quality. The report sets out the full set of questions on what audiences look for and what they say is missing, together with how these answers differ by segment.
Source: European Christian Media Survey 2026