US data shows cord-cutting slowing as cable bundles streaming apps, a shift relevant to how Christian broadcasters are packaged and found by audiences.
US pay-TV providers report that subscriber losses are decelerating, largely because companies like Charter now bundle major streaming services directly into cable packages. Cord-cutters who do leave typically add a new streaming subscription within a month, often for live programming such as sports. For Christian broadcasters that depend on cable carriage or on standalone streaming apps, the trend suggests audiences are not abandoning traditional distribution outright but reshuffling how they access content. The bundling strategy also raises questions about how faith-based channels and services might be packaged or discovered as pay-TV and streaming increasingly merge.
Source: ECMS 2026