39 per cent of respondents who have never subscribed say good content in their own language is hard to find, against 29 per cent of current subscribers.
Across all respondents, 34 per cent say they find it difficult or very difficult to find good Christian films and series in their own language. That figure is not evenly distributed.
Among current subscribers to a Christian streaming service it stands at 29 per cent. Among former or trial users it is 39 per cent, and among those who have never been a customer it is also 39 per cent.
The pattern is unsurprising in one sense and instructive in another. People inside a service have solved part of the problem for themselves. What the figures show is that the unmet demand does not sit with the existing audience. It sits with everyone else, including the group that once tried a service and left.
For growth planning, that reframes the proposition. The message to someone outside is not that there is more content. It is that the content is finally reachable. Those are different claims, and the second one matches what this group says it experiences.
Just over half of the respondents to this survey, 52 per cent, are not current subscribers to the platform that fielded it, which is what makes this comparison possible. The report sets out the segment definitions and the full findability question, including how it varies by country.
Source: European Christian Media Survey 2026